Arlington, TX US
Brand Experience Admin
Area of Interest:
Texas Health Resources System Services
The Senior Vice President of Brand Experience will serve as the chief marketing officer for the organization and support accomplishment of the strategic initiatives of Texas Health Resources by increasing awareness, usage and respect for its brands, facilities, services and medical staffs; meet specific volume and financial targets; achieve desired market share, as well as manage issues and communications with internal and external audiences to achieve consumer loyalty and brand power superiority.
Through close collaboration with executive management and peers in the Experience Division, Zone leadership, Strategy & Planning, People & Culture, Legal and Community Advocacy & Engagement, develops and implements innovative, proactive, strategic communications, brand and marketing programs that drive brand loyalty and awareness both nationally and in north Texas.
SVP of Brand Experience will report to the Executive Vice President and Chief Experience Officer at Texas Health Resources. The Senior Vice President will oversee over 70 FTEs. Direct budget accountability for over $25 million.
Individual must be able to perform each essential duty satisfactorily. Reasonable accommodations may be made to enable individual with disabilities to perform the essential functions. This role requires the ability to solve problems, think outside-the-box, and be resourceful; must be result-oriented, a quick learner and self-starter. The requirements listed below are representative of the knowledge, skill, and/or ability required to build THR's culture for action. Equivalent education and experience may be substituted for any of the skills, education, licenses, and/or experience listed below.
Education and/or Experience:
•Minimum of a bachelor’s degree in health care administration, journalism, marketing, communications, public relations or business.
•Ten years’ marketing, communications and brand management experience of which five or more years are in the health care industry.
•A successful record of strategic and tactical development that drive brand power and consumer loyalty, including volume-driving and image activities.
•Master’s degree preferred.
•The incumbent should be accomplished in brand building and management; strategic and tactical plan development, implementation, evaluation and tracking; capital and operations budgeting and control; personnel selection, motivation, retention and management; qualitative and quantitative research management; agency and vendor management; and the development, integration and use of omni-channel advertising, public relations, corporate communications and electronic strategies to achieve and retain consumer loyalty, market share and brand power.
Desired Personal Characteristics:
•Strong relationship builder, communicator and negotiator with experience leading successful diverse teams; ability to foster an environment of shared accountability
•Capability to function in ambiguous environments and handle multiple diverse tasks simultaneously
•Systems thinking skills with ability to provide thought leadership across a large, diverse, and complex health care enterprise
•Deep understanding of design and analysis of organizational performance data and information with capability to support the design and execution of organizational performance review processes.
•A thoughtful change agent. Keeps a level head and can forge agreements or compromises with others to get decisions made and keep critical initiatives moving forward.
•Anticipates and pushes change through the organization, equipping staff to adapt quickly. Facilitates holistic thinking/problem solving and integrates efforts and results.
•An exceptional orientation to action and results without an overbearing or overly aggressive personal style
•Highly analytic with the ability to integrate efforts to achieve goals
•Outstanding intellectual and emotional capabilities, as well as maturity and judgment with excellent communication skills